W Atlanta Midtown
Developer: Noble Investment Group
A new entry experience to the hotel both on foot and from the street was critical to the success of the redesign and to a new visual identification of the building from a distance. The entire arrival experience is one of excitement and pleasure in anticipation of what is yet to be experienced inside. The hardscape was replaced by an urban garden environment that engages with the interior design of the hotel. New and exciting ways of incorporating plantings and water elements were important to the identity of the hotel. The new design provides a stunning and engaging revamp of the existing building using innovative landscaping, water and lighting, which compliments the W brand and the neighborhood.