Atlas New York
66 West 38th Street, Manhattan
Rental, New Construction
Developer: Gotham Organization
Architecture Team: Stephen Alton Architect PC - Interior architecture and design; SLCE - Executive Architect
Atlas New York explores dialogues among art, artifact and architecture. The methodology is intended to accentuate the transparent material “skins” employed, both literally and conceptually. The building works to underline the theater-like voyeurism characteristic of the relationship between street-life and activity inside New York’s buildings. Photography, paintings, and art are regarded as “construction materials” for the spaces of both the main and the secondary lobbies. “Frames” alternatively come to the fore and recede relative to the physical walls, its color and architect-generated paintings. All the elements are juxtaposed with projected and backlit, fabric-like photographic images. The nature of each spatial layer, both of construction and perception, is intended as a systematic allusion to the fabric and cloth of the bustling Fashion District.